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Technology

Virtual Influencers: The less risky alternative to ‘real’ KOLs

by Do Mandy
Competition, Development, E-commerce, General, Technology
18/02/2022

One of the most important shifts in the advertising and marketing industries in the last decade has been the rise of influencer marketing. While influencer marketing tends to flourish, many entrepreneurs are focusing on a new frontier in the industry: virtual influencers. So what is a Virtual Influencer? According to Virtual Humans, a virtual influencer is a digital character built in computer graphics software, given a personalized approach on a first-person outlook on the world, and made available on media channels...

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Meta ‘Personal Boundary’ – Deterring Virtual Harassment

by Do Mandy
Business, Competition, Development, General, Technology
11/02/2022

In a blog recently posted on Oculus.com, Meta is introducing a "personal boundary" approach into its Horizon virtual reality experiences, with the goal of preventing harassment in the virtual world. In real-life, the concept of space and privacy is taught among youngsters and maintained mostly through unwritten interpersonal agreements and indirect societal influences. In the field of the virtual environment, on either side, Facebook parent Meta has been imposing a 4-foot "personal space" barrier for each avatar in its metaverse-style...

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Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy
Business, Competition, Content, Development, E-commerce, General, Social Media, Technology
27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

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METAVERSE: TREND OR FUTURE?

by Do Mandy
Business, Competition, Development, General, Science, Social Media, Software, Technology
10/11/2021

Last week, the technology world was agitated when Facebook officially announced the change of the company name Facebook Inc. into Meta and aim to build its own metaverse virtual universe. According to a Reuters report, giant SoftBank recently poured another $93 million into another NFT game company. It's Sandbox, a Hong Kong-based NFT gaming platform that allows players to build virtual worlds with non-fungible tokens (NFTs).  "We are creating this open metaverse. We are positioning The Sandbox against those giant tech companies...

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That Is How Apple Gets You to Spend Money on iPhone 13!

by Do Mandy
Business, Competition, General, Software, Technology
27/09/2021

Once a year, the race to become “the first to own a new iPhone” continues to cause a stir in public. With a “true iFan”, money and time are almost no longer important, but Apple’s new items can determine their “social status” for the next year. Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, making it the most valuable...

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How Will The Future Of The Beauty Industry Look Like?

by Do Mandy
Business, Competition, General, Social Media, Technology
19/09/2021

The year 2020 hit the cosmetics industry hard, with revenues dropping in all markets. Due to Covid-19 lifestyle changes, people have less motivation to purchase nonessential goods, especially cosmetics items. While so many were stuck with this situation, some brands resisted the negative impact and managed to improve their bottom line.  By investing in digital transformation and technologies, L’Oréal Thailand – a niche cosmetic brand has launched the “Virtual Lipstick Try-on” Campaign as the new way to reach and satisfy the...

IS YOUR BRAND READY FOR A VIRTUAL INFLUENCER?

by Do Mandy
Business, Competition, Development, Science, Social Media, Software, Technology
07/07/2021

These influencers aren’t like us, yet millions of people follow them. Entirely created and programmed artificially, these virtual influencers are being used more frequently nowadays by big brands like Samsung and Calvin Klein for their unique advantages over traditional, human influencers. The concept of a virtual influencer in online marketing isn’t new. In fact, human simulations have existed for years, dealing cards in Las Vegas, making music in the band Gorillaz and living life in The Sims. However, recent technological advancements...

WHY CHATBOTS ARE THE SAVIOURS OF CONVERSATIONAL MARKETING FOR SMALL BUSINESSES

by Do Mandy
Business, Competition, Science, Software, Technology
06/07/2021

AI-powered chatbots are predicted to greatly enhance customer service and customer engagement in the near future of marketing, due to the power of conversational marketing. According to a survey by Oracle, 80% of businesses want a chatbot in place by 2020. And on top of it all, unlike other inventions, this new technology is extremely friendly to small and medium businesses. Read through this article to find out more about chatbots! First and foremost, conversational marketing is a new but well-received...

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