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D4EMedia Tet 2022 Campaigns

2022 Tet Marketing – Trends and Popular Campaigns

by Do Mandy
Business, Competition, Content, General, Social Media
20/01/2022

2022 Tet Marketing Trends Forecast It is obvious that the COVID-19's complicated progress has had such a major impact on customers' psychology and spending habits. Companies can foresee strategic marketing trends to help them improve their communications for Tet 2022 by responding to market fluctuations and emerging customer insights.  The development of Online Shopping: Economic challenges have resulted in an increase in internet buying behavior ever since start of the pandemic. As Tet approaches, more crowds gathered to shop, increasing the likelihood of...

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Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy
Business, Competition, Content, Development, E-commerce, General, Social Media, Technology
27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

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5 Christmas Content Ideas You Should Not Miss!

by Do Mandy
Competition, Content, Design, General, Social Media
08/12/2021

It’s the most beautiful time of the year! For businesses, this is usually the chance while Consumers are actively searching for the right gifts for their loved ones. So businesses - you need to make sure you’re doing everything you can so they can find you. If you’re not sure what to share on your socials and your website in the next few weeks, we’ve got you covered! Read on to discover creative content ideas that you can easily produce for...

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MARKETING AND ADVERTISING STRATEGY IN ACHIEVING THE TOP OF MIND

by Do Mandy
Business, Competition, Development, General, Social Media
02/12/2021

Top of Mind shows the level of brand awareness where if consumers are asked directly without reminder assistance, the brand that is most often or most frequently mentioned first is the brand that has a high top of mind. To make consumers remember the company's products and increase their top of mind, effective advertising is needed. For instance, when mentioning washing powder, will you think of OMO or TIDE first? Or will carbonated soft drinks be Coca-Cola or Pepsi? The effectiveness...

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how to boost your brand on facebook

4 ways to boost your brand on Facebook

by Do Mandy
Business, Competition, Development, General, Social Media
24/11/2021

What is Seeding?  Nowadays, ranking your page in search engines is more than just acquiring backlinks. Your content will also need tweets, likes and votes from social media users. However, measuring search’s return-of-investment (ROI) is easier than scaling social media success. That’s why marketers see search as a safe haven to invest. Additionally, search engine users intend to look for something which is closer to purchasing decisions; whereas social media users log on to socialize. But through the Internet's evolution, social signals...

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Tết 2022 is coming, how do brands connect with Vietnamese consumers?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
16/11/2021

This blog will help you learn more about online customer behavior during the Tet holiday season of 2021 amid the pandemic, along with suggestions for taking advantage of trends in marketing.  With Tết 2022 likely to be celebrated online, we look at how brands can better prepare for this by utilizing new solutions to connect with people as Vietnam celebrates the Year of the Tiger together. As Tet tends to be associated with more online experiences, how can brands reimagine Tet to...

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METAVERSE: TREND OR FUTURE?

by Do Mandy
Business, Competition, Development, General, Science, Social Media, Software, Technology
10/11/2021

Last week, the technology world was agitated when Facebook officially announced the change of the company name Facebook Inc. into Meta and aim to build its own metaverse virtual universe. According to a Reuters report, giant SoftBank recently poured another $93 million into another NFT game company. It's Sandbox, a Hong Kong-based NFT gaming platform that allows players to build virtual worlds with non-fungible tokens (NFTs).  "We are creating this open metaverse. We are positioning The Sandbox against those giant tech companies...

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Post-pandemic: nearly 90% of consumers have changed their behavior

by Do Mandy
Business, Competition, Development, General, Social Media
07/11/2021

The pandemic created an inflection point. This caused people to reconsider their priorities and needs, as well as to purchase goods and absorb information and entertainment in different manners. To avoid verbosity we will go straight to solutions that have changed consumer behaviors. From there you will save time to understand the contexts that are happening by integrating directly into the solution as follows: Shopping online for items rather than groceries More people than ever before are shopping online. In Asian countries, 34%...

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Brand-personality

WHY BRAND PERSONALITY MATTERS MORE THAN YOU THINK?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
29/10/2021

More than just a logo, product design, packaging, or physical identity, a brand also conveys values and represents specific personalities to the public. Indeed, like each of us, every brand has its own characteristics and personalities. These characteristics help businesses connect and build stronger relationships with their target customers. To understand the importance of Brand Personality, we should first understand the meaning of Brand Personality. Let's figure it out by reading this article! Humans Have Personality, So Do Brands! The term brand personality refers to a...

6 MUST-HAVE Elements for Sketching Customer Persona

by Do Mandy
Business, Competition, Development, General, Social Media
14/10/2021

In the process of developing a business strategy, have you ever asked yourself: Who are your customers? What is their personality? What are their hobbies? How much do you understand about the customers? If the answer is no, you should worry now!  A comprehensive buyer persona plays a vital role in driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. User personas, according to research, make websites 2 to 5 times more...

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