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In a blog recently posted on Oculus.com, Meta is introducing a "personal boundary" approach into its Horizon virtual reality experiences, with the goal of preventing harassment in the virtual world. In real-life, the concept of space and privacy is taught among youngsters and maintained mostly through unwritten interpersonal agreements and indirect societal influences. In the field of the virtual environment, on either side, Facebook parent Meta has been imposing a 4-foot "personal space" barrier for each avatar in its metaverse-style...
2022 Tet Marketing Trends Forecast It is obvious that the COVID-19's complicated progress has had such a major impact on customers' psychology and spending habits. Companies can foresee strategic marketing trends to help them improve their communications for Tet 2022 by responding to market fluctuations and emerging customer insights. The development of Online Shopping: Economic challenges have resulted in an increase in internet buying behavior ever since start of the pandemic. As Tet approaches, more crowds gathered to shop, increasing the likelihood of...
Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...
Gaming in Vietnam is a growing phenomenon, as demonstrated by the large playtime increases in the past 18 months, the high expectation for future growth, and the young average age of gamers. Meanwhile, The pandemic has negatively impacted certain industries but benefited gaming and created huge opportunities for brands to tap into the consumer experience, and marketers in Vietnam should support tactics and use it to build a lasting relationship with consumers. This blog summarizes some key insights about the game industry...
The brief report shows that pandemic-driven shifts in consumer behavior are expected to have a lasting impact on key growth drivers in the internet economy: e-commerce, food and transport, online media, online travel, and digital financial services. To unlock the massive opportunity for business growth, brands need to know what it takes to meet consumer expectations and increase customer satisfaction. Here, we share what the state of Vietnam’s internet economy in 2021 and this decade means for brands and marketers. Consumers cruise...
Top of Mind shows the level of brand awareness where if consumers are asked directly without reminder assistance, the brand that is most often or most frequently mentioned first is the brand that has a high top of mind. To make consumers remember the company's products and increase their top of mind, effective advertising is needed. For instance, when mentioning washing powder, will you think of OMO or TIDE first? Or will carbonated soft drinks be Coca-Cola or Pepsi? The effectiveness...
What is Seeding? Nowadays, ranking your page in search engines is more than just acquiring backlinks. Your content will also need tweets, likes and votes from social media users. However, measuring search’s return-of-investment (ROI) is easier than scaling social media success. That’s why marketers see search as a safe haven to invest. Additionally, search engine users intend to look for something which is closer to purchasing decisions; whereas social media users log on to socialize. But through the Internet's evolution, social signals...
This blog will help you learn more about online customer behavior during the Tet holiday season of 2021 amid the pandemic, along with suggestions for taking advantage of trends in marketing. With Tết 2022 likely to be celebrated online, we look at how brands can better prepare for this by utilizing new solutions to connect with people as Vietnam celebrates the Year of the Tiger together. As Tet tends to be associated with more online experiences, how can brands reimagine Tet to...
Last week, the technology world was agitated when Facebook officially announced the change of the company name Facebook Inc. into Meta and aim to build its own metaverse virtual universe. According to a Reuters report, giant SoftBank recently poured another $93 million into another NFT game company. It's Sandbox, a Hong Kong-based NFT gaming platform that allows players to build virtual worlds with non-fungible tokens (NFTs). "We are creating this open metaverse. We are positioning The Sandbox against those giant tech companies...