Development

18/02/2022

One of the most important shifts in the advertising and marketing industries in the last decade has been the rise of influencer marketing. While influencer marketing tends to flourish, many entrepreneurs are focusing on a new frontier in the industry: virtual influencers. So what is a Virtual Influencer? According to Virtual Humans, a virtual influencer is a digital character built in computer graphics software, given a personalized approach on a first-person outlook on the world, and made available on media channels...

AI, D4E Media, D4EBesteCommerceAgencyVietnam, Virtual Influencer

Meta ‘Personal Boundary’ – Deterring Virtual Harassment

by Do Mandy

Business, Competition, Development, General, Technology

11/02/2022

In a blog recently posted on Oculus.com, Meta is introducing a "personal boundary" approach into its Horizon virtual reality experiences, with the goal of preventing harassment in the virtual world. In real-life, the concept of space and privacy is taught among youngsters and maintained mostly through unwritten interpersonal agreements and indirect societal influences. In the field of the virtual environment, on either side, Facebook parent Meta has been imposing a 4-foot "personal space" barrier for each avatar in its metaverse-style...

D4EBesteCommerceAgencyVietnam, D4EMedia, Metaverse

Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy

Business, Competition, Content, Development, E-commerce, General, Social Media, Technology

27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

D4E Media, D4EBesteCommerceAgencyVietnam, Marketing, Social Media

Notable Points in Vietnam Gaming Market in 2021

by Do Mandy

Business, Competition, Development, General

22/12/2021

Gaming in Vietnam is a growing phenomenon, as demonstrated by the large playtime increases in the past 18 months, the high expectation for future growth, and the young average age of gamers. Meanwhile, The pandemic has negatively impacted certain industries but benefited gaming and created huge opportunities for brands to tap into the consumer experience, and marketers in Vietnam should support tactics and use it to build a lasting relationship with consumers. This blog summarizes some key insights about the game industry...

D4E Media, D4EBesteCommerceAgencyVietnam, Vietnam Gaming Market

MARKETING AND ADVERTISING STRATEGY IN ACHIEVING THE TOP OF MIND

by Do Mandy

Business, Competition, Development, General, Social Media

02/12/2021

Top of Mind shows the level of brand awareness where if consumers are asked directly without reminder assistance, the brand that is most often or most frequently mentioned first is the brand that has a high top of mind. To make consumers remember the company's products and increase their top of mind, effective advertising is needed. For instance, when mentioning washing powder, will you think of OMO or TIDE first? Or will carbonated soft drinks be Coca-Cola or Pepsi? The effectiveness...

advertising strategy, Best eCommerce agency, D4E Media, D4E Vietnam eCommerce agency, marketing strategy, top of mind

4 ways to boost your brand on Facebook

by Do Mandy

Business, Competition, Development, General, Social Media

24/11/2021

What is Seeding? Nowadays, ranking your page in search engines is more than just acquiring backlinks. Your content will also need tweets, likes and votes from social media users. However, measuring search’s return-of-investment (ROI) is easier than scaling social media success. That’s why marketers see search as a safe haven to invest. Additionally, search engine users intend to look for something which is closer to purchasing decisions; whereas social media users log on to socialize. But through the Internet's evolution, social signals...

Digital Marketing, Facebook Seeding, Social Media, Social Seeding

Tết 2022 is coming, how do brands connect with Vietnamese consumers?

by Do Mandy

Business, Competition, Content, Development, General, Social Media

16/11/2021

This blog will help you learn more about online customer behavior during the Tet holiday season of 2021 amid the pandemic, along with suggestions for taking advantage of trends in marketing. With Tết 2022 likely to be celebrated online, we look at how brands can better prepare for this by utilizing new solutions to connect with people as Vietnam celebrates the Year of the Tiger together. As Tet tends to be associated with more online experiences, how can brands reimagine Tet to...

Marketing, Vietnam Ecommerce Agency, Vietnamese Insights, Vietnamese Tet

METAVERSE: TREND OR FUTURE?

by Do Mandy

Business, Competition, Development, General, Science, Social Media, Software, Technology

10/11/2021

Last week, the technology world was agitated when Facebook officially announced the change of the company name Facebook Inc. into Meta and aim to build its own metaverse virtual universe. According to a Reuters report, giant SoftBank recently poured another $93 million into another NFT game company. It's Sandbox, a Hong Kong-based NFT gaming platform that allows players to build virtual worlds with non-fungible tokens (NFTs). "We are creating this open metaverse. We are positioning The Sandbox against those giant tech companies...

AR, Facebook, Metaverse

Post-pandemic: nearly 90% of consumers have changed their behavior

by Do Mandy

Business, Competition, Development, General, Social Media

07/11/2021

The pandemic created an inflection point. This caused people to reconsider their priorities and needs, as well as to purchase goods and absorb information and entertainment in different manners. To avoid verbosity we will go straight to solutions that have changed consumer behaviors. From there you will save time to understand the contexts that are happening by integrating directly into the solution as follows: Shopping online for items rather than groceries More people than ever before are shopping online. In Asian countries, 34%...

Behavioural Research, Brand Trust, Public Health, Purchase Behaviour

Virtual Influencers: The less risky alternative to ‘real’ KOLs

Meta ‘Personal Boundary’ – Deterring Virtual Harassment

Notable Points in Vietnam Gaming Market in 2021

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