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2022 Tet Marketing Trends Forecast It is obvious that the COVID-19's complicated progress has had such a major impact on customers' psychology and spending habits. Companies can foresee strategic marketing trends to help them improve their communications for Tet 2022 by responding to market fluctuations and emerging customer insights. The development of Online Shopping: Economic challenges have resulted in an increase in internet buying behavior ever since start of the pandemic. As Tet approaches, more crowds gathered to shop, increasing the likelihood of...
Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...
It’s the most beautiful time of the year! For businesses, this is usually the chance while Consumers are actively searching for the right gifts for their loved ones. So businesses - you need to make sure you’re doing everything you can so they can find you. If you’re not sure what to share on your socials and your website in the next few weeks, we’ve got you covered! Read on to discover creative content ideas that you can easily produce for...
This blog will help you learn more about online customer behavior during the Tet holiday season of 2021 amid the pandemic, along with suggestions for taking advantage of trends in marketing. With Tết 2022 likely to be celebrated online, we look at how brands can better prepare for this by utilizing new solutions to connect with people as Vietnam celebrates the Year of the Tiger together. As Tet tends to be associated with more online experiences, how can brands reimagine Tet to...
More than just a logo, product design, packaging, or physical identity, a brand also conveys values and represents specific personalities to the public. Indeed, like each of us, every brand has its own characteristics and personalities. These characteristics help businesses connect and build stronger relationships with their target customers. To understand the importance of Brand Personality, we should first understand the meaning of Brand Personality. Let's figure it out by reading this article! Humans Have Personality, So Do Brands! The term brand personality refers to a...
During the past, the Covid-19 epidemic has changed the behavior and consumption trends of billions of Vietnamese people, requiring businesses to change and respond flexibly to survive. In addition to survey data indicating that consumers tend to spend less or live more frugally, with new online entertainment habits, the "customer journey" will also completely change. Accordingly, capturing new "touchpoints" in the user experience will be the key to creating new competitive advantages in media campaigns. In the context that most business...
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on posting on Instagram about it? If you could master what has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company — would you instead choose to ignore it or...
Have you noticed every brand and every marketer is calling out “Social Media” constantly? This word has become the door to open any conversation. But is it really that magical? The revolution of the internet enabled information to be shared, stories to be told, new industries to be born, even different languages is no longer the biggest obstacle. Businesses are in the race of transformation, the ones that can accelerate their growth are winning. One of the questions from capital investors usually...