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Steep Discounts – A Double-Edged Sword for Brands in Vietnam?

by Nguyen Lai
Business, E-commerce, General, Uncategorized
04/11/2024

The Current State of Steep Discounts in Vietnam In today’s competitive e-commerce landscape, discounts have become a powerful tool for brands to attract customers and drive sales. However, does excessive discounting truly create sustainable value for a brand? In Vietnam, discounting to stimulate purchases is no longer a novel approach, especially within fashion, beauty and electronics. Here, we examine a few cases highlighting the downsides of over-relying on discounts to maintain sales and customer appeal. 1. Fashion and Accessories - The Industry...

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Virtual Influencers: The less risky alternative to ‘real’ KOLs

by Do Mandy
Competition, Development, E-commerce, General, Technology
18/02/2022

One of the most important shifts in the advertising and marketing industries in the last decade has been the rise of influencer marketing. While influencer marketing tends to flourish, many entrepreneurs are focusing on a new frontier in the industry: virtual influencers. So what is a Virtual Influencer? According to Virtual Humans, a virtual influencer is a digital character built in computer graphics software, given a personalized approach on a first-person outlook on the world, and made available on media channels...

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Meta ‘Personal Boundary’ – Deterring Virtual Harassment

by Do Mandy
Business, Competition, Development, General, Technology
11/02/2022

In a blog recently posted on Oculus.com, Meta is introducing a "personal boundary" approach into its Horizon virtual reality experiences, with the goal of preventing harassment in the virtual world. In real-life, the concept of space and privacy is taught among youngsters and maintained mostly through unwritten interpersonal agreements and indirect societal influences. In the field of the virtual environment, on either side, Facebook parent Meta has been imposing a 4-foot "personal space" barrier for each avatar in its metaverse-style...

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D4EMedia Tet 2022 Campaigns

2022 Tet Marketing – Trends and Popular Campaigns

by Do Mandy
Business, Competition, Content, General, Social Media
20/01/2022

2022 Tet Marketing Trends Forecast It is obvious that the COVID-19's complicated progress has had such a major impact on customers' psychology and spending habits. Companies can foresee strategic marketing trends to help them improve their communications for Tet 2022 by responding to market fluctuations and emerging customer insights.  The development of Online Shopping: Economic challenges have resulted in an increase in internet buying behavior ever since start of the pandemic. As Tet approaches, more crowds gathered to shop, increasing the likelihood of...

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Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy
Business, Competition, Content, Development, E-commerce, General, Social Media, Technology
27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

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Notable Points in Vietnam Gaming Market in 2021

by Do Mandy
Business, Competition, Development, General
22/12/2021

Gaming in Vietnam is a growing phenomenon, as demonstrated by the large playtime increases in the past 18 months, the high expectation for future growth, and the young average age of gamers. Meanwhile, The pandemic has negatively impacted certain industries but benefited gaming and created huge opportunities for brands to tap into the consumer experience, and marketers in Vietnam should support tactics and use it to build a lasting relationship with consumers. This blog summarizes some key insights about the game industry...

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e-Conomy SEA 2021| Vietnam: Roaring 20s — The SEA Digital Decade

by Do Mandy
Business, Competition, General
15/12/2021

The brief report shows that pandemic-driven shifts in consumer behavior are expected to have a lasting impact on key growth drivers in the internet economy: e-commerce, food and transport, online media, online travel, and digital financial services. To unlock the massive opportunity for business growth, brands need to know what it takes to meet consumer expectations and increase customer satisfaction. Here, we share what the state of Vietnam’s internet economy in 2021 and this decade means for brands and marketers. Consumers cruise...

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5 Christmas Content Ideas You Should Not Miss!

by Do Mandy
Competition, Content, Design, General, Social Media
08/12/2021

It’s the most beautiful time of the year! For businesses, this is usually the chance while Consumers are actively searching for the right gifts for their loved ones. So businesses - you need to make sure you’re doing everything you can so they can find you. If you’re not sure what to share on your socials and your website in the next few weeks, we’ve got you covered! Read on to discover creative content ideas that you can easily produce for...

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MARKETING AND ADVERTISING STRATEGY IN ACHIEVING THE TOP OF MIND

by Do Mandy
Business, Competition, Development, General, Social Media
02/12/2021

Top of Mind shows the level of brand awareness where if consumers are asked directly without reminder assistance, the brand that is most often or most frequently mentioned first is the brand that has a high top of mind. To make consumers remember the company's products and increase their top of mind, effective advertising is needed. For instance, when mentioning washing powder, will you think of OMO or TIDE first? Or will carbonated soft drinks be Coca-Cola or Pepsi? The effectiveness...

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how to boost your brand on facebook

4 ways to boost your brand on Facebook

by Do Mandy
Business, Competition, Development, General, Social Media
24/11/2021

What is Seeding?  Nowadays, ranking your page in search engines is more than just acquiring backlinks. Your content will also need tweets, likes and votes from social media users. However, measuring search’s return-of-investment (ROI) is easier than scaling social media success. That’s why marketers see search as a safe haven to invest. Additionally, search engine users intend to look for something which is closer to purchasing decisions; whereas social media users log on to socialize. But through the Internet's evolution, social signals...

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