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Tết 2022 is coming, how do brands connect with Vietnamese consumers?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
16/11/2021

This blog will help you learn more about online customer behavior during the Tet holiday season of 2021 amid the pandemic, along with suggestions for taking advantage of trends in marketing.  With Tết 2022 likely to be celebrated online, we look at how brands can better prepare for this by utilizing new solutions to connect with people as Vietnam celebrates the Year of the Tiger together. As Tet tends to be associated with more online experiences, how can brands reimagine Tet to...

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METAVERSE: TREND OR FUTURE?

by Do Mandy
Business, Competition, Development, General, Science, Social Media, Software, Technology
10/11/2021

Last week, the technology world was agitated when Facebook officially announced the change of the company name Facebook Inc. into Meta and aim to build its own metaverse virtual universe. According to a Reuters report, giant SoftBank recently poured another $93 million into another NFT game company. It's Sandbox, a Hong Kong-based NFT gaming platform that allows players to build virtual worlds with non-fungible tokens (NFTs).  "We are creating this open metaverse. We are positioning The Sandbox against those giant tech companies...

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Post-pandemic: nearly 90% of consumers have changed their behavior

by Do Mandy
Business, Competition, Development, General, Social Media
07/11/2021

The pandemic created an inflection point. This caused people to reconsider their priorities and needs, as well as to purchase goods and absorb information and entertainment in different manners. To avoid verbosity we will go straight to solutions that have changed consumer behaviors. From there you will save time to understand the contexts that are happening by integrating directly into the solution as follows: Shopping online for items rather than groceries More people than ever before are shopping online. In Asian countries, 34%...

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Brand-personality

WHY BRAND PERSONALITY MATTERS MORE THAN YOU THINK?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
29/10/2021

More than just a logo, product design, packaging, or physical identity, a brand also conveys values and represents specific personalities to the public. Indeed, like each of us, every brand has its own characteristics and personalities. These characteristics help businesses connect and build stronger relationships with their target customers. To understand the importance of Brand Personality, we should first understand the meaning of Brand Personality. Let's figure it out by reading this article! Humans Have Personality, So Do Brands! The term brand personality refers to a...

6 MUST-HAVE Elements for Sketching Customer Persona

by Do Mandy
Business, Competition, Development, General, Social Media
14/10/2021

In the process of developing a business strategy, have you ever asked yourself: Who are your customers? What is their personality? What are their hobbies? How much do you understand about the customers? If the answer is no, you should worry now!  A comprehensive buyer persona plays a vital role in driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. User personas, according to research, make websites 2 to 5 times more...

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HOW GAME STREAMING IS CHANGING THE ADVERTISING INDUSTRY IN VIETNAM?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
04/10/2021

During the past, the Covid-19 epidemic has changed the behavior and consumption trends of billions of Vietnamese people, requiring businesses to change and respond flexibly to survive. In addition to survey data indicating that consumers tend to spend less or live more frugally, with new online entertainment habits, the "customer journey" will also completely change.  Accordingly, capturing new "touchpoints" in the user experience will be the key to creating new competitive advantages in media campaigns. In the context that most business...

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That Is How Apple Gets You to Spend Money on iPhone 13!

by Do Mandy
Business, Competition, General, Software, Technology
27/09/2021

Once a year, the race to become “the first to own a new iPhone” continues to cause a stir in public. With a “true iFan”, money and time are almost no longer important, but Apple’s new items can determine their “social status” for the next year. Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, making it the most valuable...

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How Will The Future Of The Beauty Industry Look Like?

by Do Mandy
Business, Competition, General, Social Media, Technology
19/09/2021

The year 2020 hit the cosmetics industry hard, with revenues dropping in all markets. Due to Covid-19 lifestyle changes, people have less motivation to purchase nonessential goods, especially cosmetics items. While so many were stuck with this situation, some brands resisted the negative impact and managed to improve their bottom line.  By investing in digital transformation and technologies, L’Oréal Thailand – a niche cosmetic brand has launched the “Virtual Lipstick Try-on” Campaign as the new way to reach and satisfy the...

3 Reasons WHY Online Brands Must Pay Attention to Pre-sales!

by Do Mandy
Business, Competition, Development, General
06/09/2021

“Companies with Strong Pre-sales Capabilities consistently achieve win rates of 40–50% in new business and 80–90% in renewal business—well above average rates.” – Harvard Business Review. Any organization that is engaged in E-commerce or online sales needs to include at least 3 stages: Pre-sales, Sales, and Post-sales. However, in today's market environment, many brands only care about closing deals, while overlooking the advantages of pre-sales support. A strong pre-sales support team can significantly grow sales numbers, and at the same time, improve...

WORD-OF-MOUTH MARKETING: THE ULTIMATE STARTING POINT FOR BRAND PROMOTION

by Do Mandy
Business, Competition, Content, General
17/07/2021

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on posting on Instagram about it? If you could master what has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company — would you instead choose to ignore it or...