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E-commerce

D4E Media Doesn’t Say “Yes” To Everything – Strategic Thinking Is More Important Than The Number Of Projects

by Nguyen Lai
Business, E-commerce, Media, Social Media
15/11/2024

The e-commerce market is booming with new opportunities every day. However, standing out in a crowded space and achieving lasting success takes more than seizing every opportunity—it requires making the right choices. At D4E Media, we believe that saying "No" to certain projects is essential to a growth strategy.   Why doesn’t D4E Media say “yes” to everything? By not saying "yes" to everything, we prioritize what truly matters. Rather than juggling a multitude of projects, we carefully select those opportunities that align...

Steep Discounts – A Double-Edged Sword for Brands in Vietnam?

by Nguyen Lai
Business, E-commerce, General, Uncategorized
04/11/2024

The Current State of Steep Discounts in Vietnam In today’s competitive e-commerce landscape, discounts have become a powerful tool for brands to attract customers and drive sales. However, does excessive discounting truly create sustainable value for a brand? In Vietnam, discounting to stimulate purchases is no longer a novel approach, especially within fashion, beauty and electronics. Here, we examine a few cases highlighting the downsides of over-relying on discounts to maintain sales and customer appeal. 1. Fashion and Accessories - The Industry...

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Virtual Influencers: The less risky alternative to ‘real’ KOLs

by Do Mandy
Competition, Development, E-commerce, General, Technology
18/02/2022

One of the most important shifts in the advertising and marketing industries in the last decade has been the rise of influencer marketing. While influencer marketing tends to flourish, many entrepreneurs are focusing on a new frontier in the industry: virtual influencers. So what is a Virtual Influencer? According to Virtual Humans, a virtual influencer is a digital character built in computer graphics software, given a personalized approach on a first-person outlook on the world, and made available on media channels...

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Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy
Business, Competition, Content, Development, E-commerce, General, Social Media, Technology
27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

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