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Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy
Business, Competition, Content, Development, E-commerce, General, Social Media, Technology
27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

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how to boost your brand on facebook

4 ways to boost your brand on Facebook

by Do Mandy
Business, Competition, Development, General, Social Media
24/11/2021

What is Seeding?  Nowadays, ranking your page in search engines is more than just acquiring backlinks. Your content will also need tweets, likes and votes from social media users. However, measuring search’s return-of-investment (ROI) is easier than scaling social media success. That’s why marketers see search as a safe haven to invest. Additionally, search engine users intend to look for something which is closer to purchasing decisions; whereas social media users log on to socialize. But through the Internet's evolution, social signals...

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WHY CHATBOTS ARE THE SAVIOURS OF CONVERSATIONAL MARKETING FOR SMALL BUSINESSES

by Do Mandy
Business, Competition, Science, Software, Technology
06/07/2021

AI-powered chatbots are predicted to greatly enhance customer service and customer engagement in the near future of marketing, due to the power of conversational marketing. According to a survey by Oracle, 80% of businesses want a chatbot in place by 2020. And on top of it all, unlike other inventions, this new technology is extremely friendly to small and medium businesses. Read through this article to find out more about chatbots! First and foremost, conversational marketing is a new but well-received...

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