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Marketing – D4E Media
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Marketing Tag

Innovating through the epidemic: Lenovo’s e-commerce strategy

by Do Mandy
Business, Competition, Content, Development, E-commerce, General, Social Media, Technology
27/12/2021

Lenovo’s e-commerce strategy Before explaining the brand’s e-commerce strategy, Thadani - the e-commerce director of Lenovo emphasized the importance of a vision for a brand and stated Lenovo’s. “We have the vision to deliver smarter technology for all and are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society,” he said. Lenovo moved from being a PC or device company to a services organization that aims to also provide solutions and technology, he said, explaining that this change...

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Tết 2022 is coming, how do brands connect with Vietnamese consumers?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
16/11/2021

This blog will help you learn more about online customer behavior during the Tet holiday season of 2021 amid the pandemic, along with suggestions for taking advantage of trends in marketing.  With Tết 2022 likely to be celebrated online, we look at how brands can better prepare for this by utilizing new solutions to connect with people as Vietnam celebrates the Year of the Tiger together. As Tet tends to be associated with more online experiences, how can brands reimagine Tet to...

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6 MUST-HAVE Elements for Sketching Customer Persona

by Do Mandy
Business, Competition, Development, General, Social Media
14/10/2021

In the process of developing a business strategy, have you ever asked yourself: Who are your customers? What is their personality? What are their hobbies? How much do you understand about the customers? If the answer is no, you should worry now!  A comprehensive buyer persona plays a vital role in driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. User personas, according to research, make websites 2 to 5 times more...

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