WHY BRAND PERSONALITY MATTERS MORE THAN YOU THINK?
29/10/2021
More than just a logo, product design, packaging, or physical identity, a brand also conveys values and represents specific personalities to the public. Indeed, like each of us, every brand has its own characteristics and personalities. These characteristics help businesses connect and build stronger relationships with their target customers. To understand the importance of Brand Personality, we should first understand the meaning of Brand Personality. Let's figure it out by reading this article! Humans Have Personality, So Do Brands! The term brand personality refers to a...