HOW GAME STREAMING IS CHANGING THE ADVERTISING INDUSTRY IN VIETNAM?
04/10/2021
During the past, the Covid-19 epidemic has changed the behavior and consumption trends of billions of Vietnamese people, requiring businesses to change and respond flexibly to survive. In addition to survey data indicating that consumers tend to spend less or live more frugally, with new online entertainment habits, the "customer journey" will also completely change. Accordingly, capturing new "touchpoints" in the user experience will be the key to creating new competitive advantages in media campaigns. In the context that most business...