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METAVERSE: TREND OR FUTURE?

by Do Mandy
Business, Competition, Development, General, Science, Social Media, Software, Technology
10/11/2021

Last week, the technology world was agitated when Facebook officially announced the change of the company name Facebook Inc. into Meta and aim to build its own metaverse virtual universe. According to a Reuters report, giant SoftBank recently poured another $93 million into another NFT game company. It's Sandbox, a Hong Kong-based NFT gaming platform that allows players to build virtual worlds with non-fungible tokens (NFTs).  "We are creating this open metaverse. We are positioning The Sandbox against those giant tech companies...

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That Is How Apple Gets You to Spend Money on iPhone 13!

by Do Mandy
Business, Competition, General, Software, Technology
27/09/2021

Once a year, the race to become “the first to own a new iPhone” continues to cause a stir in public. With a “true iFan”, money and time are almost no longer important, but Apple’s new items can determine their “social status” for the next year. Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, making it the most valuable...

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IS YOUR BRAND READY FOR A VIRTUAL INFLUENCER?

by Do Mandy
Business, Competition, Development, Science, Social Media, Software, Technology
07/07/2021

These influencers aren’t like us, yet millions of people follow them. Entirely created and programmed artificially, these virtual influencers are being used more frequently nowadays by big brands like Samsung and Calvin Klein for their unique advantages over traditional, human influencers. The concept of a virtual influencer in online marketing isn’t new. In fact, human simulations have existed for years, dealing cards in Las Vegas, making music in the band Gorillaz and living life in The Sims. However, recent technological advancements...

WHY CHATBOTS ARE THE SAVIOURS OF CONVERSATIONAL MARKETING FOR SMALL BUSINESSES

by Do Mandy
Business, Competition, Science, Software, Technology
06/07/2021

AI-powered chatbots are predicted to greatly enhance customer service and customer engagement in the near future of marketing, due to the power of conversational marketing. According to a survey by Oracle, 80% of businesses want a chatbot in place by 2020. And on top of it all, unlike other inventions, this new technology is extremely friendly to small and medium businesses. Read through this article to find out more about chatbots! First and foremost, conversational marketing is a new but well-received...

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