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6 MUST-HAVE Elements for Sketching Customer Persona

by Do Mandy
Business, Competition, Development, General, Social Media
14/10/2021

In the process of developing a business strategy, have you ever asked yourself: Who are your customers? What is their personality? What are their hobbies? How much do you understand about the customers? If the answer is no, you should worry now!  A comprehensive buyer persona plays a vital role in driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. User personas, according to research, make websites 2 to 5 times more...

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HOW GAME STREAMING IS CHANGING THE ADVERTISING INDUSTRY IN VIETNAM?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
04/10/2021

During the past, the Covid-19 epidemic has changed the behavior and consumption trends of billions of Vietnamese people, requiring businesses to change and respond flexibly to survive. In addition to survey data indicating that consumers tend to spend less or live more frugally, with new online entertainment habits, the "customer journey" will also completely change.  Accordingly, capturing new "touchpoints" in the user experience will be the key to creating new competitive advantages in media campaigns. In the context that most business...

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How Will The Future Of The Beauty Industry Look Like?

by Do Mandy
Business, Competition, General, Social Media, Technology
19/09/2021

The year 2020 hit the cosmetics industry hard, with revenues dropping in all markets. Due to Covid-19 lifestyle changes, people have less motivation to purchase nonessential goods, especially cosmetics items. While so many were stuck with this situation, some brands resisted the negative impact and managed to improve their bottom line.  By investing in digital transformation and technologies, L’Oréal Thailand – a niche cosmetic brand has launched the “Virtual Lipstick Try-on” Campaign as the new way to reach and satisfy the...

Covid-19 is speeding up Digital Transformation in Vietnam. 

by Do Mandy
Business, Competition, Social Media
14/09/2021

The coronavirus pandemic is having a profound impact on social life and the economy. In Vietnam, while the government works on containing the pandemic, businesses do whatever is needed to ensure company continuity and survival.  At present, with any businesses, responding and recovering won’t be enough to be back as normal. However, swift digital transformation into a pandemic-proof organizational model seems to be a key for them to grow more sustainably in a post-Covid-19 world.  So why is digitization more important than...

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IS THE WORD SOCIAL MEDIA OVERRATED?

by Do Mandy
Business, Competition, Content, Social Media
07/07/2021

Have you noticed every brand and every marketer is calling out “Social Media” constantly? This word has become the door to open any conversation. But is it really that magical?  The revolution of the internet enabled information to be shared, stories to be told, new industries to be born, even different languages is no longer the biggest obstacle. Businesses are in the race of transformation, the ones that can accelerate their growth are winning.  One of the questions from capital investors usually...

TAKING YOUR SMALL BUSINESS TO THE NEXT LEVEL WITH LIVE STREAMING? DO YOU DARE TO TRY?

by Do Mandy
Business, Competition, Development, Social Media
07/07/2021

3-min read A thousand-view live-streaming video makes it  possible for small businesses and retailers to earn thousands of dollars in sales. How about you? Do you dare to implement live stream videos into your digital marketing strategy so that your business stands out from the crowd and expands your online audience? What is live streaming? Live Streaming refers to a video simultaneously recorded and broadcasted in real-time, allowing viewers to view, see and react ( like, love, smile...

THE IMPORTANCE OF CAMPAIGN OPTIMIZATION

by Do Mandy
Business, Competition, Development, Social Media
07/07/2021

You might be asking: “Why do I need to optimize my campaign? Wouldn’t it be better if I just automate everything to save time and effort?” The answer is, campaign optimization only uses a tiny bit more of your time and money budget, but it will bring you various benefits short-term and long-term.  Without campaign optimization, you could be wasting a tremendous amount of time and money on targeting irrelevant audiences, placing ads at wrong places or posting at the wrong...

IS YOUR BRAND READY FOR A VIRTUAL INFLUENCER?

by Do Mandy
Business, Competition, Development, Science, Social Media, Software, Technology
07/07/2021

These influencers aren’t like us, yet millions of people follow them. Entirely created and programmed artificially, these virtual influencers are being used more frequently nowadays by big brands like Samsung and Calvin Klein for their unique advantages over traditional, human influencers. The concept of a virtual influencer in online marketing isn’t new. In fact, human simulations have existed for years, dealing cards in Las Vegas, making music in the band Gorillaz and living life in The Sims. However, recent technological advancements...

TOP 5 FREE SOCIAL MEDIA SITES NEEDED FOR A SMALL BUSINESS IN DIGITAL AGE

by Do Mandy
Business, Competition, General, Social Media
07/07/2021

5-min read Beware of the top 5 global social media sites which help your small business to get more eyeballs of potential customers as quickly as today. Over the past decade, social media quickly proved to be one of the most powerful tools for almost any type and size of businesses, providing a wide variety of benefits to gain a large number of customers. Especially, for a small business, employing social media as part of your marketing strategy can make a huge...