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Development

6 MUST-HAVE Elements for Sketching Customer Persona

by Do Mandy
Business, Competition, Development, General, Social Media
14/10/2021

In the process of developing a business strategy, have you ever asked yourself: Who are your customers? What is their personality? What are their hobbies? How much do you understand about the customers? If the answer is no, you should worry now!  A comprehensive buyer persona plays a vital role in driving conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. User personas, according to research, make websites 2 to 5 times more...

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HOW GAME STREAMING IS CHANGING THE ADVERTISING INDUSTRY IN VIETNAM?

by Do Mandy
Business, Competition, Content, Development, General, Social Media
04/10/2021

During the past, the Covid-19 epidemic has changed the behavior and consumption trends of billions of Vietnamese people, requiring businesses to change and respond flexibly to survive. In addition to survey data indicating that consumers tend to spend less or live more frugally, with new online entertainment habits, the "customer journey" will also completely change.  Accordingly, capturing new "touchpoints" in the user experience will be the key to creating new competitive advantages in media campaigns. In the context that most business...

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3 Reasons WHY Online Brands Must Pay Attention to Pre-sales!

by Do Mandy
Business, Competition, Development, General
06/09/2021

“Companies with Strong Pre-sales Capabilities consistently achieve win rates of 40–50% in new business and 80–90% in renewal business—well above average rates.” – Harvard Business Review. Any organization that is engaged in E-commerce or online sales needs to include at least 3 stages: Pre-sales, Sales, and Post-sales. However, in today's market environment, many brands only care about closing deals, while overlooking the advantages of pre-sales support. A strong pre-sales support team can significantly grow sales numbers, and at the same time, improve...

O2O COMMERCE INDUSTRY TRENDS

by Do Mandy
Business, Competition, Development
24/08/2021

For many retailers, online-to-offline e-commerce was the key to growth in 2020 and is predicted to continue the keyword onward. The coronavirus pandemic pushed more consumers online—but for those still longing for in-store experiences, retailers needed to refine their online-to-offline (O2O) strategy to open their doors to online shoppers. 1. What is O2O commerce? Online-to-offline commerce is a business strategy designed to bring potential customers from online channels to physical stores to make a purchase. It brings people from Facebook, Instagram, email,...

TAKING YOUR SMALL BUSINESS TO THE NEXT LEVEL WITH LIVE STREAMING? DO YOU DARE TO TRY?

by Do Mandy
Business, Competition, Development, Social Media
07/07/2021

3-min read A thousand-view live-streaming video makes it  possible for small businesses and retailers to earn thousands of dollars in sales. How about you? Do you dare to implement live stream videos into your digital marketing strategy so that your business stands out from the crowd and expands your online audience? What is live streaming? Live Streaming refers to a video simultaneously recorded and broadcasted in real-time, allowing viewers to view, see and react ( like, love, smile...

THE IMPORTANCE OF CAMPAIGN OPTIMIZATION

by Do Mandy
Business, Competition, Development, Social Media
07/07/2021

You might be asking: “Why do I need to optimize my campaign? Wouldn’t it be better if I just automate everything to save time and effort?” The answer is, campaign optimization only uses a tiny bit more of your time and money budget, but it will bring you various benefits short-term and long-term.  Without campaign optimization, you could be wasting a tremendous amount of time and money on targeting irrelevant audiences, placing ads at wrong places or posting at the wrong...

IS YOUR BRAND READY FOR A VIRTUAL INFLUENCER?

by Do Mandy
Business, Competition, Development, Science, Social Media, Software, Technology
07/07/2021

These influencers aren’t like us, yet millions of people follow them. Entirely created and programmed artificially, these virtual influencers are being used more frequently nowadays by big brands like Samsung and Calvin Klein for their unique advantages over traditional, human influencers. The concept of a virtual influencer in online marketing isn’t new. In fact, human simulations have existed for years, dealing cards in Las Vegas, making music in the band Gorillaz and living life in The Sims. However, recent technological advancements...