IS THE WORD SOCIAL MEDIA OVERRATED?
Have you noticed every brand and every marketer is calling out “Social Media” constantly? This word has become the door to open any conversation. But is it really that magical? The revolution of the internet enabled information to be shared, stories to be told, new industries to be born, even different languages is no longer the biggest obstacle. Businesses are in the race of transformation, the ones that can accelerate their growth are winning. One of the questions from capital investors usually...