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Author: Do Mandy

3 Reasons WHY Online Brands Must Pay Attention to Pre-sales!

by Do Mandy
Business, Competition, Development, General
06/09/2021

“Companies with Strong Pre-sales Capabilities consistently achieve win rates of 40–50% in new business and 80–90% in renewal business—well above average rates.” – Harvard Business Review. Any organization that is engaged in E-commerce or online sales needs to include at least 3 stages: Pre-sales, Sales, and Post-sales. However, in today's market environment, many brands only care about closing deals, while overlooking the advantages of pre-sales support. A strong pre-sales support team can significantly grow sales numbers, and at the same time, improve...

O2O COMMERCE INDUSTRY TRENDS

by Do Mandy
Business, Competition, Development
24/08/2021

For many retailers, online-to-offline e-commerce was the key to growth in 2020 and is predicted to continue the keyword onward. The coronavirus pandemic pushed more consumers online—but for those still longing for in-store experiences, retailers needed to refine their online-to-offline (O2O) strategy to open their doors to online shoppers. 1. What is O2O commerce? Online-to-offline commerce is a business strategy designed to bring potential customers from online channels to physical stores to make a purchase. It brings people from Facebook, Instagram, email,...

WORD-OF-MOUTH MARKETING: THE ULTIMATE STARTING POINT FOR BRAND PROMOTION

by Do Mandy
Business, Competition, Content, General
17/07/2021

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on posting on Instagram about it? If you could master what has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company — would you instead choose to ignore it or...

IS THE WORD SOCIAL MEDIA OVERRATED?

by Do Mandy
Business, Competition, Content, Social Media
07/07/2021

Have you noticed every brand and every marketer is calling out “Social Media” constantly? This word has become the door to open any conversation. But is it really that magical?  The revolution of the internet enabled information to be shared, stories to be told, new industries to be born, even different languages is no longer the biggest obstacle. Businesses are in the race of transformation, the ones that can accelerate their growth are winning.  One of the questions from capital investors usually...

TAKING YOUR SMALL BUSINESS TO THE NEXT LEVEL WITH LIVE STREAMING? DO YOU DARE TO TRY?

by Do Mandy
Business, Competition, Development, Social Media
07/07/2021

3-min read A thousand-view live-streaming video makes it  possible for small businesses and retailers to earn thousands of dollars in sales. How about you? Do you dare to implement live stream videos into your digital marketing strategy so that your business stands out from the crowd and expands your online audience? What is live streaming? Live Streaming refers to a video simultaneously recorded and broadcasted in real-time, allowing viewers to view, see and react ( like, love, smile...

THE IMPORTANCE OF CAMPAIGN OPTIMIZATION

by Do Mandy
Business, Competition, Development, Social Media
07/07/2021

You might be asking: “Why do I need to optimize my campaign? Wouldn’t it be better if I just automate everything to save time and effort?” The answer is, campaign optimization only uses a tiny bit more of your time and money budget, but it will bring you various benefits short-term and long-term.  Without campaign optimization, you could be wasting a tremendous amount of time and money on targeting irrelevant audiences, placing ads at wrong places or posting at the wrong...

IS YOUR BRAND READY FOR A VIRTUAL INFLUENCER?

by Do Mandy
Business, Competition, Development, Science, Social Media, Software, Technology
07/07/2021

These influencers aren’t like us, yet millions of people follow them. Entirely created and programmed artificially, these virtual influencers are being used more frequently nowadays by big brands like Samsung and Calvin Klein for their unique advantages over traditional, human influencers. The concept of a virtual influencer in online marketing isn’t new. In fact, human simulations have existed for years, dealing cards in Las Vegas, making music in the band Gorillaz and living life in The Sims. However, recent technological advancements...

TOP 5 FREE SOCIAL MEDIA SITES NEEDED FOR A SMALL BUSINESS IN DIGITAL AGE

by Do Mandy
Business, Competition, General, Social Media
07/07/2021

5-min read Beware of the top 5 global social media sites which help your small business to get more eyeballs of potential customers as quickly as today. Over the past decade, social media quickly proved to be one of the most powerful tools for almost any type and size of businesses, providing a wide variety of benefits to gain a large number of customers. Especially, for a small business, employing social media as part of your marketing strategy can make a huge...

TOP 5 THINGS YOU DO CAN RUIN YOUR MARKETING EFFORT

by Do Mandy
Business, Competition
07/07/2021

Marketing is the primary of reaching target audiences and getting customer feedback on services, products and brands, and then developing them. The success of marketing plans is the key factor in the success of any project. Unfortunately, some businesses can make marketing mistakes, and that's negative for the company as a whole.  Quick Launch When you rely on a paid digital marketing campaign, that doesn't mean you're well prepared: a paid marketing campaign should only be launched when everything in your business...

WHY CHATBOTS ARE THE SAVIOURS OF CONVERSATIONAL MARKETING FOR SMALL BUSINESSES

by Do Mandy
Business, Competition, Science, Software, Technology
06/07/2021

AI-powered chatbots are predicted to greatly enhance customer service and customer engagement in the near future of marketing, due to the power of conversational marketing. According to a survey by Oracle, 80% of businesses want a chatbot in place by 2020. And on top of it all, unlike other inventions, this new technology is extremely friendly to small and medium businesses. Read through this article to find out more about chatbots! First and foremost, conversational marketing is a new but well-received...

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