TAKING YOUR SMALL BUSINESS TO THE NEXT LEVEL WITH LIVE STREAMING? DO YOU DARE TO TRY?

TAKING YOUR SMALL BUSINESS TO THE NEXT LEVEL WITH LIVE STREAMING? DO YOU DARE TO TRY?

3-min read

A thousand-view live-streaming video makes it  possible for small businesses and retailers to earn thousands of dollars in sales. How about you? Do you dare to implement live stream videos into your digital marketing strategy so that your business stands out from the crowd and expands your online audience?

What is live streaming?

Live Streaming refers to a video simultaneously recorded and broadcasted in real-time, allowing viewers to view, see and react ( like, love, smile…) immediately without downloading anything.

(Source: https://www.cosmeticsdesign-asia.com/)

Some free  live streaming platforms 

Most of the popular social sites provide free live streaming service.  Are you a newbie and want to dip a toe in the live streaming pond, start your first live video on one of dominant social platforms below:

• Facebook Live
• LinkedIn Live
•  YouTube Live
• Tiktok Live
• Instagram Live

Those also are the best live streaming sites in terms of user size and video quality.

Why should small companies deploy live streaming strategies to promote their businesses and drive more sales?

Small businesses and entrepreneurs should consider live streaming because this tool offers  numerous of benefits for e-commerce as below:

1. Cost effective: 

As mentioned earlier, you can easily get access to totally free live streaming platforms where millions of your target audiences actively use on a daily basis. Live streaming is an easy and convenient tool which can be used by everyone. You can start broadcasting a live streaming video as early as today,  all needed is a tidy space as a backdrop, audio equipment, strong internet connection and proper streaming platform.

2. Less time consuming: 

The beauty of live streaming is that it happens in real-time. You talk, share, and react simultaneously with your clients, meaning that no post production process ( video edit, visual effects, sound recording, background music…) will be involved, saving you a lot of time and manpower.

3. Real-time engagement: 

Too good to be true, but It’s a live 2-way interaction. You can talk, discuss and even answer your audience’s questions immediately. Imagine that a ready-to-buy customer raises a concern about your product before inputting her credit card and place an order, you can give her advices immediately, which reduces the churn rate and at the same time, ensures a high sales conversion

4. Low market penetration:

 Although more and more businesses and retailers are using live streaming, it’s still a niche marketing channel compared to the other overpopulated channels. Yes, your business still has a huge opportunity to meet and talk to your potential clients, engage with them and drive your sales with less competitions than other marketing channels. 

    ( Source: https://manycam.com/blog/guide-for-professional-facebook-live-streaming/)

” A journey of a thousand miles begins with a single step” How’s about starting your live-stream video strategy as early as today to gain more visibility to millions of target audiences and make a great impact on the customer purchase path for a guaranteed success. Not sure how to successfully land a live streaming strategy, contact D4D Media and let us make your work become easier than ever.