IS THE WORD SOCIAL MEDIA OVERRATED?

IS THE WORD SOCIAL MEDIA OVERRATED?

Have you noticed every brand and every marketer is calling out “Social Media” constantly? This word has become the door to open any conversation. But is it really that magical? 

The revolution of the internet enabled information to be shared, stories to be told, new industries to be born, even different languages is no longer the biggest obstacle. Businesses are in the race of transformation, the ones that can accelerate their growth are winning. 

One of the questions from capital investors usually is “How can you scale your business 10x in a few short months?” And this is why Social media plays an important role, it could help brands to grow regardless of geographical locations or languages efficiently. 

Yes, Social media is powerful, to the point where it has become the “normal” , must-have channel of all brands.  But remember, if a brand can project the predesigned personality, the rest of the people can,too. Social media is like a virtual world, it can be totally different from real life as we know. Are people actually who they claim they are on social media? 

To understand the behavior of the people, we either need to have historical data or we need to produce an absolute relatable content plan so then we can lead and influence, hence we have Content planner, content strategist, Copywriter and then we can also leverage the network from  KOLs (Key Opinion Leaders) to share our messages.

In a nutshell, Social media is just a channel of communication like Television, Out of Home, Printed Ads. We should look at it from the perspective of its audience. Only then can we be part of it and succeed from it.

Building your presence on Social media should be your bread & butter, essentially. 

Building content to feed and engage with your audience is more important and worth discussion. Talk to us to know more : www.D4Emedia.com