Steep Discounts – A Double-Edged Sword for Brands in Vietnam?
04/11/2024
The Current State of Steep Discounts in Vietnam In today’s competitive e-commerce landscape, discounts have become a powerful tool for brands to attract customers and drive sales. However, does excessive discounting truly create sustainable value for a brand? In Vietnam, discounting to stimulate purchases is no longer a novel approach, especially within fashion, beauty and electronics. Here, we examine a few cases highlighting the downsides of over-relying on discounts to maintain sales and customer appeal. 1. Fashion and Accessories - The Industry...