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Author: Nguyen Lai

D4E Media Doesn’t Say “Yes” To Everything – Strategic Thinking Is More Important Than The Number Of Projects

by Nguyen Lai
Business, E-commerce, Media, Social Media
15/11/2024

The e-commerce market is booming with new opportunities every day. However, standing out in a crowded space and achieving lasting success takes more than seizing every opportunity—it requires making the right choices. At D4E Media, we believe that saying "No" to certain projects is essential to a growth strategy.   Why doesn’t D4E Media say “yes” to everything? By not saying "yes" to everything, we prioritize what truly matters. Rather than juggling a multitude of projects, we carefully select those opportunities that align...

Steep Discounts – A Double-Edged Sword for Brands in Vietnam?

by Nguyen Lai
Business, E-commerce, General, Uncategorized
04/11/2024

The Current State of Steep Discounts in Vietnam In today’s competitive e-commerce landscape, discounts have become a powerful tool for brands to attract customers and drive sales. However, does excessive discounting truly create sustainable value for a brand? In Vietnam, discounting to stimulate purchases is no longer a novel approach, especially within fashion, beauty and electronics. Here, we examine a few cases highlighting the downsides of over-relying on discounts to maintain sales and customer appeal. 1. Fashion and Accessories - The Industry...

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