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Gần đây, vụ lùm xùm xoay quanh sản phẩm “kẹo rau củ Kera” đã trở thành tâm điểm dư luận – từ một sản phẩm được hàng loạt KOLs quảng bá rầm rộ như “giải pháp thay thế rau”, trở thành hành vi “sản xuất hàng giả là thực phẩm” và “lừa dối khách hàng” (PLO.vn). Với những người làm marketing, đây không chỉ là một vụ việc gây chú ý, mà còn là lời nhắc nhở về ranh giới giữa...
The e-commerce market is booming with new opportunities every day. However, standing out in a crowded space and achieving lasting success takes more than seizing every opportunity—it requires making the right choices. At D4E Media, we believe that saying "No" to certain projects is essential to a growth strategy. Why doesn’t D4E Media say “yes” to everything? By not saying "yes" to everything, we prioritize what truly matters. Rather than juggling a multitude of projects, we carefully select those opportunities that align...
The Current State of Steep Discounts in Vietnam In today’s competitive e-commerce landscape, discounts have become a powerful tool for brands to attract customers and drive sales. However, does excessive discounting truly create sustainable value for a brand? In Vietnam, discounting to stimulate purchases is no longer a novel approach, especially within fashion, beauty and electronics. Here, we examine a few cases highlighting the downsides of over-relying on discounts to maintain sales and customer appeal. 1. Fashion and Accessories - The Industry...