5 Christmas Content Ideas You Should Not Miss!

5 Christmas Content Ideas You Should Not Miss!

It’s the most beautiful time of the year! For businesses, this is usually the chance while Consumers are actively searching for the right gifts for their loved ones. So businesses – you need to make sure you’re doing everything you can so they can find you.

If you’re not sure what to share on your socials and your website in the next few weeks, we’ve got you covered! Read on to discover creative content ideas that you can easily produce for your business!

1. SHARE A SNEAK PEEK

Are you launching special gift packs or offers over the holiday season? Share some sneak peeks with your followers! 

This is a great way to pique their interest and build some hype around your product launch. As a bonus, the air of mystery around this type of content is an excellent way to spark engagement with your audience too!

Ideas Suggestions:

– Share snippets of your new product offering every day for a week (either through your e-mail marketing or Instagram Stories), and then do a big reveal on your grid.

– Drop hints about your new offer in your regular posts – just a quick note at the end will do: “Psst…we’re working hard behind the scenes on something brand new. Keep your eyes peeled!”.

– Create a video of you in the creation process for this product, then ask your audience to guess what it’s going to be.

2. LAUNCH A COUNTDOWN CAMPAIGN

Humans love a bit of suspense, don’t we? That’s why countdowns are so effective! Use this holiday season to create a bit of excitement around your Christmas offerings through countdown content. 

Ideas Suggestions:

– Launch a 12-day Christmas countdown with a new discount code every day.

– Create an advent calendar on your website which features one item with a big discount for one day only.

– Start a countdown to launch your special Christmas-only offers – this is definitely something you can tie in with the first idea we shared earlier!

3. SHARE THE JOY WITH A GIVEAWAY!

Giveaways are a fantastic way to create engagement and increase followership on your socials. The holiday season is obviously a perfect time to host a giveaway, because more eyes will be on digital content in general as people search for the perfect gifts.

Ideas Suggestions:

– Add a little twist – In the spirit of giving, let the winner of your giveaway choose the person they want to receive the prize!

– Partner up with another like-minded business to offer a special giveaway package together.

– Make it festive! Make it clear that this giveaway is Christmas-themed by adding festive accessories.

4. A HOLIDAY-THEMED TUTORIAL

Audiences love it when brands showcase the versatility of their products. Take the opportunity to create content that shows how customers can use your products, but add a bit of Christmas cheer!

Ideas Suggestions:

– Create a regular tutorial, but make sure you’re surrounded by holiday decor.

– Use your products for holiday DIYs – bonus points for using them in an unexpected way! 

– Share gift wrapping ideas for your products to inspire the gift-givers in the audience.

5. GIVE BACK

Christmas is a time for giving and forgiving – always make sure that this spirit of generosity is apparent in your content this holiday season. Your kindness and authenticity will be apparent to your audience, and will go a long way in creating trust and loyalty within your community.

Ideas Suggestions:

– Donate a portion of your proceeds to a cause that is important to you and your audience.

– Commit to doing a random act of kindness every day, and urge your followers to do the same!

– Highlight instances of generosity and kindness within your community and industry. This is the time to share wholesome and inspiring stories!

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