eConomySEA Tag

e-Conomy SEA 2021| Vietnam: Roaring 20s — The SEA Digital Decade

The brief report shows that pandemic-driven shifts in consumer behavior are expected to have a lasting impact on key growth drivers in the internet economy: e-commerce, food and transport, online media, online travel, and digital financial services. To unlock the massive opportunity for business growth, brands need to know what it takes to meet consumer expectations and increase customer satisfaction. Here, we share what the state of Vietnam’s internet economy in 2021 and this decade means for brands and marketers. Consumers cruise...