(Description)
Interactively coordinate synergistic solutions via user friendly sources. Completely reconceptualize maintainable services before inexpensive action items. Enthusiastically e-enable dynamic functionalities rather than fully researched outsourcing.
We developed and produced a TVC centered on the message: “Mê vị quê nhà, mê bún Hằng Nga” , celebrating the authentic taste of hometown flavors while reinforcing emotional connection with Vietnamese consumers.
Stand out in a highly competitive instant noodle category.
Balanc nostalgic emotional appeal with modern visual storytelling.
Ensure cross-platform consistency in reach and impact.
Strengthen emotional resonance through hometown flavor positioning.
Drive mass awareness across multi-platform distribution.
Increase brand recall and top-of-mind presence in the category.
1. Insight & Strategy
Identified emotional connection to hometown flavors as the core cultural driver.
2. Storyline Development
Crafted a nostalgic narrative centered on “Mê vị quê nhà, mê bún Hằng Nga.”
3. Concept & Storyboard
Developed emotionally rich scenes highlighting authenticity, taste appeal, and product hero moments.
4. Production & Distribution
Executed TVC production and multi-platform rollout to maximize nationwide reach.
5. Optimization & Impact
Amplified performance across channels, achieving
2M views and
+30% brand awareness.
Delivered a full-scale TVC production for Bún Cá Cay Hằng Nga.
Generated 2M+ views across all platforms.
Increased brand awareness by 30%.