/ Project Overview
We developed short video content ecosystem for
Gossby,
Macorner,
Zumbamboo
focused on inspirational product storytelling and emotionally driven gifting moments.
The strategy combined platform-native trends with product-centric narratives, positioning
Gossby,
Macorner,
and
Zumbamboo
as meaningful, personalized gift brands embedded in everyday celebrations and relationships.
/ Challenges
Drive emotional connection in a competitive personalized gift market.
Balance trend-based content with clear product demonstration.
Maintain consistent engagement across high-volume short-form producti
/ Objectives
Increase organic reach and engagement on Facebook Ads.
Enhance product desirability through inspirational storytelling.
Build a scalable content model supporting long-term brand growth.