Unilever International

Super Brand Day

Challenges & Objectives

/ Project Overview

D4E Media Team supported Unilever International’s Super Brand Day across Singapore, Vietnam, Philippines, and Myanmar by designing and adapting e-commerce campaign assets.

Our scope focused on translating regional campaign guidelines into platform-ready visuals optimized for digital shelf performance.

/ Challenges

Visual Consistency: Maintaining visual consistency across multiple markets with different language and layout requirements.

High-Volume Production: Delivering large volumes of assets under tight mega-campaign timelines.

Brand Balance: Balancing promotional intensity with clean, premium brand presentation.

/ Objectives

Digital Shelf Visibility: Ensure strong visibility during Super Brand Day.

Brand Consistency: Maintain a unified brand identity across regional platforms.

Conversion Support: Drive campaign performance through clear visual hierarchy and optimized UI layout.

/ The Results

Regional Scale: Delivered high-volume e-commerce UI design across four Southeast Asian markets.

Asset System Execution: Executed complete banner and digital shelf asset systems for Super Brand Day.

Conversion-Driven Consistency: Strengthened visual consistency while supporting performance-focused campaigns.