“CNP Lab – The Sticky Power” is an immersive activation campaign designed to launch and drive product trial for CNP Laboratory’s hero Propolis line across the Beauty Box retail system.
Inspired by a playful “Monster Lab” concept, the event space was transformed into an experimental research lab — a fun, high-energy environment where participants could directly explore the product’s signature “sticky power” through hands-on interactions and experiential activities.
Beyond product display, the activation was crafted to create emotional touchpoints through a distinctive mascot, vibrant lab-inspired visuals, and a series of social-driven mechanics that encouraged organic UGC generation across platforms.
Client
CNP Laboratory
Role
Event Creative & Execution
Services
Motion Graphics
“CNP Lab – The Sticky Power” is an experiential activation campaign designed to amplify the distinctiveness of CNP Laboratory’s hero Propolis line within the Beauty Box retail ecosystem.
The project transformed retail space into an immersive “Monster Lab” playground, where consumers could not only discover the product’s signature sticky formula but also actively engage with the brand through interactive touchpoints and high-energy experiences tailored for peak traffic hours.
The activation aimed to convert passive shoppers into active participants — driving both product trial and social buzz.
Differentiating the Propolis line in a highly competitive skincare environment where visual codes and product claims often overlap.
Ensuring the product stands out both visually and experientially within a multi-brand retail setting.
Designing engaging interactive mechanics that can sustain high participation rates during peak traffic hours while maintaining smooth on-ground operations.
Establish a bold and instantly recognizable brand presence within Beauty Box.
Transform the product’s “sticky power” into a memorable experiential hook.
Create time-based interactive activities that drive crowd engagement during golden hours.
Encourage social sharing and UGC generation to extend impact beyond the physical activation space.
Data-Driven Insight:
We leveraged market analysis and beauty community conversations to uncover CNP Propolis’ true differentiator — “Sticky Power” as a distinctive brand asset.
Concept & Visual Translation:
Transformed key product attributes into a bold, playful “Lab” identity through cohesive shapes, palette, materials, and spatial rhythm.
Experiential Amplification:
Integrated interactive mechanics and UGC-driven touchpoints to maximize peak-hour engagement and extend buzz beyond the retail floor.
Rigorous Execution Control:
Managed booth build, size validation, staff training, and on-site supervision end-to-end to ensure precision and consistent brand delivery.