For AHC’s 11.11 mega sale, we built a fully integrated e-commerce ecosystem — spanning KV system, Hero thumbnails, PDP, SIS, CPAS social, and KOL seeding.
Rooted in the “Home Spa at Home” platform, we translated brand equity into conversion-driven assets optimized for double-day performance.
Balancing premium brand storytelling with aggressive mega-sale mechanics.
Driving instant click-through in a highly competitive marketplace environment.
Maintaining consistency across all touchpoints while adapting creatives by sale phase.
Create a cohesive e-commerce visual system that elevates brand perception.
Optimize hero and PDP assets for clarity, urgency, and conversion.
Maximize sales efficiency and hero performance during 11.11.
Delivered a conversion-focused e-commerce ecosystem that strengthened brand presence while maximizing commercial efficiency during 11.11.
Hero assets were optimized for high-competition environments, driving strong click-through and purchase intent.
The integrated KV, PDP, CPAS, and seeding strategy contributed to a high-impact double-day performance and improved overall sales efficiency.