(Description)
Following the success of Vacure:treat, D4E Media has gained the trust and confidence of our customers. We have been entrusted with the additional responsibility of overseeing another cosmetic brand targeted towards the Gen Z generation.
Amiva was developed as a new-generation Vietnamese skincare brand built on ingredient transparency and refillable eco-design.
Our scope covered brand identity, refillable packaging system, website, SIS, TikTok Shop ecosystem, TVC, KOL livestream, and full-funnel social campaigns — creating a commerce-native brand from day one.
Building trust in a dermo-driven, ingredient-savvy Gen Z market.
Structuring a clear product architecture across multiple skin functions while maintaining playful brand energy.
Integrating sustainability (refill system) without compromising retail visibility and cost efficiency.
Ensuring seamless alignment between brand storytelling and social commerce execution.
Position Amiva as an ingredient-focused, environmentally responsible skincare brand for Gen Z.
Develop a modular identity system using symbols and color-coded functions for easy navigation.
Build a conversion-ready ecosystem across website and TikTok Shop.
Activate awareness and sales through TVC and KOL-led livestream commerce.
Established a clear, scalable product architecture driven by function-based color systems.
Launched a refillable eco-packaging model aligned with Gen Z sustainability values.
Built a commerce-ready digital ecosystem optimized for social-driven conversion.
Positioned Amiva as a culture-forward, ingredient-led skincare brand with strong digital retail adaptability.